Lexi Manatakis

I'm a global social media specialist with over five years experience across social, editorial, and commercial. I specialise in organic social media strategies that drive brands forward, allowing their platforms to engage and grow at powerful rates without paid media. I employ a 360° content approach beginning with data analysis, through to production, content curation, working with global talent, expertise in content distribution across multiple platforms with different audiences, and ending again with data analysis to inform future decision making. I can do anything that marries creativity with social media to generate results.

Upon returning to Australia from over 3.5+ years working in social media at Dazed/NOWNESS, I've recently launched my own boutique social media agency Exousia, which is purpose built for cultural institutions.

With a unique, world-class, culture-first approach, we harness emotion and cultural storytelling in all facets of our work, delivering unparalleled social media presences for cultural institutions across art, design, architecture, fashion, travel, publishing, and more. We specialise in institutional social media strategy, content creation, curation, editorial, creative talent marketing, platform management, and more.

Exousia is a bold translation of global experience of nearly four years on the frontline of culture in London, working with some of the world's biggest brands to bring their identity to life on social.

My passion is communicating a brand’s essence through the wonder of culture and I consider this the most powerful form of social marketing in the world.

To enquire about social media management with Exousia, please reach me at: lexi@exousia.com.au

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I'm also an Arts + Design writer for publications like Dazed, Dazed Beauty Re-edition/Replica, and AnOther and a freelance commercial art writer for brands like G-Star, Ballantine’s, Sonia Rykiel, Huawei, and Beats By Dre.